The Ultimate Design Guide – What Works Best for Your Printing Projects?

Anytime you head to the printer, it’s the result of hard work and planning.  Whether you’re getting postcards, flyers, posters, or individual letters, you have to figure out the best way to integrate colors, fonts, and pictures in a way that creates the image that you want – and the image that reflects best on your business.

When it comes to commercial printing, there are 3 types of designs.  By keeping each one in mind, you can pick the one that best suits your needs!

1.  The “Attention Seeking Design”

This is a great design type for flyers, posters, and brochures – anything that’s supposed to go in a public place.  With the Attention Seeking Design, you call out to your target audience by asking them a question in big, bold letters that can’t help but catch their eye.
For example, if you want to spread the word about your new burger joint, a flyer that has huge letters at the top that say “Could you go for a big, juicy burger right about now?”is a great choice.  As soon as people read it, they’ll think about how good it tastes – and realize that they really are hungry!

2. The “A Picture Is Worth 1,000 Words” design

This design type works best for newspaper or magazine inserts and ads – where there are a ton of ads on the page and you need to really stick out.

People get overloaded when they see too much text.  In fact, some of the most effective ads are more than 50% pictures and artwork!  In a day and age where consumers are getting better and better at ignoring ads, you have to do something to catch their eye and convince them it’s worth their time to see what you have to offer. 

So, getting back to the burger example, if you wanted to place an ad in your local paper for your new burger restaurant, the best way to grab someone’s attention is to have a large picture of a big, juicy burger.  Wouldn’t you take a look at that ad, over the ad that just has a bunch of words?

The “Make It Worth The Paper It’s Printed On” design

If you’re starting a direct mail campaign, you don’t just have pictures, colors, and fonts to worry about.  The right paper also makes a huge difference.  If, for example, you want to convey a modern theme, glossier paper is better.  If you want a more traditional feel, go with a matte paper.  Amazingly, the paper you choose can create a first impression – before a single word gets read!