Quick Tips for Planning a Direct Mail Campaign

A direct mail campaign done right can lead to new business in as little as a few short days. If you want your direct mail campaign to be successful, take advantage of the following tips.  Very often direct mail advertisements quickly become junk mail. Learn how you can avoid this and make direct marketing an important part of your marketing arsenal.

Accept Nothing Less Than the Best

It can be tempting to try and keep costs as low as possible, but you don’t want your finished product to look cheap. You only get a split second to make a good first impression.  Low-quality paper, faded ink, or subpar printing will not look good to a prospective customer. You want the quality of your letter or postcard to inspire confidence in your business.

Include your company logo

The best direct mail campaigns create a brand right from the start.  By having even a small company logo printed on your postcard or letter people will start to associate it with your quality products and services. 

Use Vibrant Colors

Your direct mail needs to stand out amongst all the letter, bills and other direct mail letters and postcards your target audience receives. This means using vibrant colors but you need to be aware of what colors you are choosing. Colors are very important to brand recognition. You want to pick colors that match your business or logo. Hot pink will stand out but it probably isn’t the best choice for a hardware store.

Whatever colors you choose, you will need printing services that can make them as rich as possible.  Anything less than full, crisp colors will come off looking cheap.

Choose Sturdy paper

You never know what Mother Nature is going to throw at your direct mail while it’s sitting inside the mail truck, in someone’s mailbox, or at the Post Office.  Mail carriers may brag about being able to work in snow, sleet, and rain, but your direct mail is not as tough.  If you’re opting for postcards or brochures instead of a traditional letter in an envelope, UV coating and lamination can go a long way towards keeping your message safe and intact. Thicker, high-quality paper can work wonders when it comes to protecting a letter inside of an envelope.